The State of the Online Advertising Industry with David Moore, Chairman of Xaxis and President of WPP Digital

Question: Where would you put your money in the next 10 years?

1. Data will continue to be an important investment, and it will get more sophisticated
2. Content is also a good place for investment as the big content companies start to create a new business paradigm and monetize more.
3. An ongoing challenge for “premium” content will remain.
4. Good applications of AI

Where wouldn’t Mr. Moore put his money in the next 10 years?

The telecommunications companies and cable operators. They’re trying to be content providers and they may turn into walled gardens.