Reshma Karnik is the Global Vice President at Amnet, the programmatic arm of Dentsu Aegis Network, with expertise in programmatic media planning and buying, managing a portfolio of business as well as data and analytics.
Reshma heads up the Amnet Audience Center, (Amnet’s global data management platform) with focus on leveraging data in a meaningful way, for an in depth understanding of the audience that has interacted with the brand along with reaching more consumers for the brand.
Reshma also focuses on the Clean Supply initiative launched by Dentsu Aegis Network in order to increase the availability of brand safe, fraud free and viewable inventory for clients. A data nerd at heart Reshma enjoys blending the qualitative and quantitative sides to ensure that teams across different markets know how to apply the data and make targeting decisions in an informed and efficient way.
In her free time, Reshma enjoys spending time with her family and 2 year old twin boys, traveling to new destinations and numismatics.