SPEAKER BIO

Lou Paskalis

SVP, Customer Engagement and Media Investment

Bank of America Merrill Lynch

Lou Paskalis is the Senior Vice President, Customer Engagement and Investment. In his role he is responsible for Communications Strategy, Media Investment and Measurement and Marketing Data and Tech platforms for the enterprise. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business, he also leads the banks efforts to orchestrate customer experiences in a more personal way across paid and owned channels.Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express Paskalis

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