Joe Barone is Head of Brand Safety, Americas for GroupM Interaction North America. Joe first joined WPP in 1989. He has held various traditional and digital media positions within WPP agencies including Managing Director of Neo@Ogilvy, and Director, Strategic Media Integration at Ogilvy & Mather.
Joe has been buying digital media since 1994, when Hotwired.com became the first publisher to offer banners online. He continued to move in the leading wave of the digital media landscape, through the portal period, on into content integration, advanced targeting, mobile, social, and performance based buying.
In his current role at GroupM Interaction, he is focused on systems development, publisher and ad tech vendor contract negotiations, digital accountability, and process re-engineering/workflow analysis in support of the GroupM agencies including Maxus, Mindshare, MEC, Mediacom, M80, Catalyst, and Xaxis
Joe represents GroupM on a wide range of industry committees and working groups, promoting the GroupM/buy-side perspective and collaborating to drive the digital marketing communications industry forward. These include the IAB Operations Advisory Committee, IAB Emerging Innovation Task Force, and the 4A’s Digital Marketing and Digital Privacy Committees.
Joe built his digital expertise on a solid foundation of classic packaged goods media and marketing experience, including two years in CPG brand management. He has produced media and marketing plans for some of the biggest names in the industry, including IBM, AT&T, HP, Kraft, Kimberly-Clark, The United States Marine Corps, Bristol-Myers, Genentech, SAP, The Office of National Drug Control Policy, and many more.