SPEAKER BIO

Jeff Giacchetti​

US Digital Media & Marketing Lead​

Henkel​

Jeff is the US Digital Marketing Lead at Henkel Corporation, responsible for driving digital innovation and transformation across a €20 Billion global sales portfolio of brands, including, Persil, ‘all, Snuggle, Purex, Sun, Combat, Soft Scrub & Renuzit.

His integrated media career spans over 18 years, the majority of which he spent in digital marketing leadership roles, powering large-scale brand portfolios, across CPG and Entertainment verticals. Much of his work involved developing communication plans bridging online & offline media, connected through complex Martech systems, and fueled by advanced data, analytics, research and measurement.

As Vice President of Digital Marketing at Publicis-Mediavest, Jeff developed and executed cutting-edge, work for Heineken USA, including developing and launching a first-to-market partnership between Heineken and Showtime Network on Roku. Additionally, at a much higher level and scale, Jeff successfully help shape, direct and evolve brand’s overall programmatic and data-driven marketing initiatives, generating deep audience insights, campaign learnings and maximum ROI.

At GroupM-MEC, Jeff was the Digital Strategy Director, overseeing the Campbell’s Soup Company and Pepperidge Farm portfolio of brands. As part of his leadership responsibilities, Jeff significantly impacted the overall quality of digital brand marketing, across programmatic digital/TV, CTV, mobile, data & analytics and measurement.

Prior to this, Jeff spent over a decade at EarthQuake Media, where he served as SVP Digital. From this most senior post within the agency, Jeff produced and executed ground-breaking campaigns and award-winning work, for brands such as HBO/Cinemax, Hulu, Anchor Bay Films, Sony Music, Universal Music, Chipotle and Magnolia Pictures.