10 Sep, 2018
As Vice President and Global Head of Advertising at Spotify, Brian Benedik oversees more than 500 employees in 65 global markets across Direct Sales, Programmatic, Partner Channels, Self-Serve and Ad Operations. With 180 million active users, Spotify’s ad revenue plays a formidable role in fueling the engine of the popular Free Tier service. This requires collaborating with top tier brand marketers and offering unique opportunities to activate our hyper-engaged audience.
Brian began his career in media management at iHeartMedia’s flagship radio station, Z100, in New York City. He later oversaw Christal Radio’s, part of the Katz Media Group, $400 million annual advertising business. During his tenure, he created and launched the Katz 360 digital unit of Katz Media Group. My experience transitioning from legacy media to the digital space has equipped me with a nuanced understanding of the global music industry; it also puts me at the center of its future at Spotify.