16 May, 2018
Ari Paparo is the CEO of Beeswax, the industry’s first Bidder-as-a-Service(TM) platform, based out of New York. Ari has held a number of product leadership positions in the ad-tech and marketing tech sectors and is well regarded for his contribution to the advancement of programmatic advertising. Previously, he served as a VP at DoubleClick and a Director of Product Management at Google, where he led the buy-side product suite. More recently he was the SVP, Product Management at Appnexus and the EVP, Product Management at publicly-traded Bazaarvoice.
Ari is well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to AdExchanger and other industry publications.