A catalyst of innovation, a pioneer of programmatic, a collaborative business partner, and fierce believer in diversity and inclusion, Helen Lin is Chief Digital Officer for Publicis Media. She oversees all digital and programmatic strategy, partnerships, investment and negotiations on behalf of the network globally, representing the group in industry-leading initiatives and enabling our clients to remain at the forefront of the rapidly-evolving digital ecosystem.
Before being promoted to Chief Digital Officer, Helen was President of Partnerships for Publicis Media. She came to Publicis Media by way of one of its agencies, Zenith, where she served as Managing Director, Digital & Magazine Activation for over five years. In her Zenith role, she led major initiatives including spearheading the effort to bring Zenith’s print and digital activation teams together, making the agency the first in the industry to align content planning and buying with publishers, agnostic of platform. She also helped lead the practice of bringing Programmatic competency in-house to Zenith, integrating programmatic capabilities and bringing data driven insights into the hands of client teams; and she was integral in integrating Analytics into the Communications Strategy teams, expanding the team’s remit beyond digital measurement to data informed audience insights discovery.
Helen’s vision, collaboration and leadership have led to widespread industry recognition, including recently being named Campaign US inaugural Female Frontier award winner, a 2019 MediaPost Digital All-Star, 2018 Broadcasting & Cable Digital All-Star, 2017 Industry Thought Leader by 212NYC, 2016 Adweek Media All-Star and 2016 Cynopsis Top Women in Digital honoree. In 2017, Helen was appointed Digital chair for the American Advertising Federation (AAF).
Helen’s professional focus goes beyond client and agency work, as she has established a reputation as an incredible mentor and role model among her teams. As the Executive Sponsor of Publicis Media’s Women’s Business Resource Group POW! (Power of Women!), Helen makes it her personal mission to create conversations around female leadership and diversity in the workplace. She is also an active board member for Partnership With Children, a non-profit that helps over 10,000 New York City children overcome the stresses of growing up in poverty. Helen earned her bachelor’s degree at UCLA and her MBA at NYU.