The State of the Online Advertising Industry with David Moore, Chairman of Xaxis and President of WPP Digital

Question: Where would you put your money in the next 10 years? 1. Data will continue to be an important investment, and it will get more sophisticated 2. Content is also a good place for investment as the big content companies start to create a new business paradigm and monetize more. 3. An ongoing challenge for “premium” …

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