The Brand Safety Summit

New York City

A full day of informative conversations
and collaborative workshops.

2019

NOV

14

7

Main Stage Sessions

|

3

Workshop Sessions

|

1

Keynote

7

Main Stage Sessions

3

Workshop Sessions

1

Keynote

About the Summit

Collaboration and Best Practices

Following a year of media mega-deals, 2019 has been the year of integration and synergy. Will the consolidation and M&A activity drive business opportunities? How will pending legislation and oversight drive business outcomes and consumer sentiment for our market? The ever-evolving nature of online advertising drives the need for cross-industry discussions in practical and educational formats like the Summit.

The Brand Safety Summit, entering into its 6th year brings together over 250 media executives for a full day of informative conversations and collaborative workshops. The event creates a place for leaders to exchange ideas and best practices about how to leverage new offerings.

Summit attendees will hear from industry leaders and participate in meaningful conversations. We’ll cover everything from brand safety best practices to data protection and measuring ad effectiveness. Join us for the exclusive opportunity to connect with peers from the world’s top publishing, marketing and agency organizations.

Days
Hours
Minutes
Seconds

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Why Attend?

Initial Speaker Lineup

Yvonne Abt

Vice President, Media

Sony Pictures Entertainment

Joe Barone

Managing Partner Brand Safety Americas

GroupM

Yale-Cohen

Yale Cohen

EVP, Global Activation Standards

Publicis Media Exchange

Nicole Cosby

Chief Digital Officer

Fyllo

Jeff Giacchetti

US Digital Media & Marketing Lead

Henkel

Jed-Hartman

Jed Hartman

Chief Commercial Officer

Channel Factory

Louis Jones

EVP, Media & Data Practice

4A's

Chandon Jones

SVP Partner,
Ad Operations

IPG Mediabrands

Brian-King

Brian King

Global Officer - Digital, Distribution, Revenue Strategy & Global Sales

Marriott

Helen_Lin2

Helen Lin

Chief Digital Officer

Publicis Media

Jon Mansell

VP, Programmatic Solutions & Partnerships

Warner Media

David Murnick

EVP Digital Media Operations & Technology Partnerships

Dentsu Aegis Network

Vin-Paolozzi-(2

Vincent Paolozzi

Chief Investment Officer

Kinesso

Joshua-Palau

Joshua Palau

VP, Media Strategy, Platforms and Creative

Bayer

Rob_2

Rob Rasko

CEO & Founder

The 614 Group

Vinny Rinaldi

Head of Addressable Media & Technology

The Hershey Company

rachel-nyswander-thomas.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Mike Zaneis

President and CEO

TAG

Julian-Zilberbrand

Julian Zilberbrand

EVP, Advanced Media

Viacom Media Networks

Ticket Prices

$999

BRAND SAFETY SUMMIT
TICKET


TICKET BUNDLES AVAILABLE UPON REQUEST

Agenda

REGISTRATION

Welcome Remarks

Presented By

Rob_2

Rob Rasko

CEO and Founder

The 614 Group

Fireside Chat

A Conversation on Why Brand Safety Matters

Digital advertising creates limitless opportunities to build–or break– a brand’s reputation. Marketers must continually consider weighing how their investments in online advertising can minimize the risks posed by unsuitable content and fraudulent impressions. Our 2019 program will kick off with a candid conversation between a prominent brand expert who has led the charge for safe digital environments and The 614 Group’s Rob Rasko, a brand safety expert.

MODERATOR

Rob_2

Rob Rasko

CEO and Founder

The 614 Group

SPEAKERS

Major marketing thought leader announcement coming soon!

PANEL

Programmatic and The Future of Brand Safety Automation

This session brings together executives from a brand, a publisher, and an agency to explore what the future holds for protecting media investments in an automated environment. While the ease and reach of programmatic buying have its benefits, the peril of appearing in unsafe environments remains. 
What steps do marketers need to take to protect their brands against the potential pitfalls of programmatic advertising?

SPEAKERS

Joshua-Palau

Joshua Palau

VP, Media Strategy, Platforms and Creative

Bayer US

Julian Zilberbrand

EVP, Audience Science

Viacom

Vincent Paolozzi

Chief Investment Officer

Kinesso

KEYNOTE

Brand Safety & Trust in the Industry

Coming soon: Check back for partner announcement!

PANEL

The Current State of Brand Safety Technology

Artificial intelligence and machine learning continue to play a pivotal role in the fight against ad fraud. This session will explore the current state of brand safety technology capabilities. Our panel of experts will share how custom solutions partnered with cutting-edge technologies are being leveraged to combat ad fraud.

Sponsored By: GroupM

MODERATOR

Joe Barone

Managing Partner Brand Safety Americas

GroupM

CASE STUDY

Consolidation & The Case for Supply Chain Innovation

Hear how industry leaders are driving consolidation and supply chain innovation, and how they remain competitive in the new environment and what this means for the future of digital media as advertisers and agencies winnow down their partners and optimize their supply path, while publishers and technology provides attempt to remain ahead of the changing ecosystem.

PubMatic believes this opens a new door to innovation between advertisers, agencies and SSPs.

Sponsored By: PubMatic

Networking Break
PANEL

Navigating Data Protection and CCPA

Consumer data protection has quickly become one of the most pressing issues for marketers, agencies, data companies, publishers, pretty much anyone in the digital advertising industry. The deadline for compliance with the California Consumer Privacy Act (CCPA) is fast approaching, January 2020. The CCPA is called by some the US version of the European Union’s GDPR, which itself went into effect in May 2018. 
 
This panel will feature an informative discussion on both current and pending legislation and the practical ways in which organizations can prepare for compliance with CCPA.

Coming soon: Check back for partner announcement!

Networking Lunch
PANEL

Contextual Alignment in the Age of Political Polarization, Sensationalism & User-Generated Content

Brands are looking for quality video content with scale that both performs and aligns with their unique identity. Remarkable scale and engagement is available online, but increasing news polarization, sensationalist click-baiting and unbridled UGC creation also gives pause to advertisers rightfully concerned about the “content company” they keep.

Sponsored By: Channel Factory

MODERATOR

Jed-Hartman

Jed Hartman

Chief Commercial & Strategy Officer

Channel Factory

SPEAKERS

Yvonne Abt

VP, Media

Sony Pictures Entertainment

Coming soon: major publisher announcement!

PANEL

Session To Be Announced

SPEAKERS

Nicole Cosby

Chief Digital Officer

Fyllo

Workshop

Operationalizing Data Protection and CCPA

There has been plenty of commentary about how data protection regulations will impact our industry, but there has been far less information available about how practitioners can actually meet the obligations that these regulations demand.
This workshop will look at practical steps brands, agencies, and publishers should take to be in compliance with data regulations such as CCPA.

Facilitators

Yale-Cohen

Yale Cohen

EVP, Global Activation Standards

Publicis Media Exchange

Chandon Jones

SVP Partner, Ad Operations

IPG Mediabrands

Workshop

The Future of TV Measurement - Is Ad Fraud Moving to OTT?

Facilitators

David Murnick

EVP, Digital Media Operations & Technology Partnerships

Dentsu Aegis Network

Vinny Rinaldi

Head of Addressable Media & Technology

The Hershey Company

WORKSHOP

Brand Suitability and Brand Safety - What's The Difference?

Facilitator

Jeff Giacchetti

US Digital Marketing

Henkel Corporation

Networking Break
Case Study

Special Research Presentation: Update on Major Work from TAG

Sponsored By: TAG

MODERATOR

Mike Zaneis

President and CEO

TAG

SPEAKERS

rachel-nyswander-thomas.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Keynote

Protecting Brands While Supporting Publishers

How to combine brand safety with Premium scale and reach in today’s dynamic news environment?

The Internet has evolved as the most important communications channel for consumers globally with news publications playing a vital role in democracies around the world. But the evolution has spawned concerns that challenge the long-term viability of the platform as a free source of information and as a marketing asset. From fake news to keyword targeting, this session will discuss the challenges publishers face monetizing content today and the brand safety solutions that can save the ecosystem for all.

Sponsored By: DoubleVerify

Keynote

Consumer Experience and Expectations around Brand Safety

Thanks to the flood of real-time data, marketers have unprecedented insights into the actions, behaviors, and interests of the people they want to engage with. With so many touchpoints that make up today’s consumer experience, what are the expectations that consumers and clients have around brand safety? This session will explore how Marriott understands and exceeds consumer experiences at every step of their customer journey.

Coming soon: major publisher announcement!

Cocktail Reception

Closing remarks

Presented By

Rob_2

Rob Rasko

CEO and Founder

The 614 Group

Partners

Silver Partners

Bronze Partner

Exclusive Agency Partner

Agency Partners

Marketing Partners

Connect With Leaders From

Past Attendees List

Location

The Maxwell New York City
541 Lexington Ave, New York, NY 10022

About the 614 Group

The 614 Group is a results-driven digital advertising infrastructure consultancy, providing strategic and tactical services
to our clients.

Through our core consulting services, original content, live events, and research we empower the industry-at-large with
cutting-edge education and resources. Our philosophy is based on building long-term relationships with our clients.
We have solved some of the toughest challenges in digital media and continue to develop solutions that address the needs of the constantly changing marketplace.

We build strategies. We solve problems. We foster communities.

Contact Us

Get in touch with us

Our Address

The 614 Group

34 Woodland Road,
Roseland, NJ 07068

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