MORNING SESSIONS

Registration and Networking Breakfast

The State of The Online Advertising Industry

The Future of Being Connected

What does it mean to be connected, and how will our devices define our relationship with each other and the brands we care about? As the number of connected devices consumers use increases, the number of face-to-face interactions we have decreases. In this timely session, we’ll explore what that means for the current and future state of marketing and its applications.

Location Data: The Next Controversy

How much of your location based ad budget is going to waste? This eye-opening presentation by Mark Slade, CEO of Location Sciences, will shed some much needed light on the economics of location fraud and why no location data is created equally. Anyone central to decisions regarding the purchase of location based advertising will benefit from this discussion.

TAG Announcement

Networking Break

Making Ads Work For Everyone

AFTERNOON SESSIONS

Networking Lunch

TAG Leadership Luncheon (Invite only)

When Brands and Agencies are Well-Aligned

Understanding The Future of Data-Driven Advertising In A More Restrictive Environment

What distinguishes a company that understands how to drive results via audience-driven marketing successfully and safely? What are consumers expecting and what are marketers demanding?

Hear from Spotify, a global leader in connecting consumers to music and data-driven advertising and from IPG Mediabrands, fresh off their purchase of Acxiom Marketing Services- a transformational transaction for the agency landscape. These two have a lot to share on the current and future state of data and ads.

Maintaining Control in the Programmatic Era

With the evolving nature of content, brands are looking to contextual solutions to provide safe and relevant experiences for their customers. A world where automation, programmatic buying, new technologies, and a rapid evolution of digital advertising outlets means it’s easy to lose control of where, how, and when customers view your ads. Hear from Oracle Data Cloud as we explore the power and opportunity for contextual intelligence in the digital advertising landscape, and using it to ensure your brand’s health and protection.

Post-GDPR and Data Regulation: Is this the New Business As Usual?

Privacy laws are here to stay and yet most companies are confused about how they should handle data and what questions to ask. Get educated on the realities of recent and pending legislation—from GDPR to California and Vermont—and what they mean to your business.
Rachel Glasser, Global Head of Privacy at Wunderman, Lisa Lutz, VP of Product for TiVo and Somer Simpson, Head of Product, Measure & Privacy at Quantcast will discuss the implications of these laws and what responsibilities publishers, brands, and agencies have to maintain compliance.

Presented by Quantcast

Networking Break

What Is The Brand Suitability Framework?

Presented by the 4A's

The Brand Suitability Framework details different classes of content within each of the 13 categories for caution and assigns risk levels that advertisers can use to determine their own suitability for content, understanding that not all advertisers will have the same view of the risks posed to their brand. Join us for a presentation on how this framework is moving brand safety discussions to a more granular content level.

Connecting Code And Money: Cryptocurrency Summarized

Post-Midterm Election Wrap Up

Closing Remarks

Cocktail Reception and Casino Night