ABOUT THE SUMMIT
As the digital advertising industry undergoes rapid transformation, the Virtual Brand Safety Summit New York will take a look at the most critical challenges and opportunities that have emerged for industry executives in this truly different year. There has never been a more important time for the global community of brand safety leaders to come together.
Join us to hear from and participate in the conversation and see how we can work together to make digital advertising a safer and more trusted medium for all.
PAST SPEAKERS
Sean Reilly
President & CEO
Lamar & OAAA
Anna Bager
President & CEO
OAAA
Ben Jankowski
Global Head, Global Media
Mastercard
Jack Smith
CPO
DoubleVerify
Lauren Douglass
SVP Global Marketing
Channel Factory
Jonathan Baraca
VP, Strategic Partnerships
Media.net
Joe Barone
Managing Partner, Brand Safety Americas
GroupM
Rachel Gantz
GM, Activation Solutions
Comscore
Mark Fogelberg
Head of Agency Partnerships and Programmatic
ENGINE
Peter Hamby
Head of News , Host of Snapchat's Good Luck America
Snapchat, Inc.
Sean Muzzy
President, North America
Matterkind
Chloe Wixsom
Group Product Marketing Manager
Snap Inc.
Jon Morra
Chief Data Scientist
Zefr
Sherrill Mane
Executive Advisor
The 614 Group
Louis Jones
Media & Marketing Consultant
David Roter
VP Agency & Brand Partnerships
Snap Inc.
Ryan Eusanio
Director, Programmatic Marketing Operations
Omnicom Media Group
Matthew Harrington
Global President & CEO
Edelman
Kiely Taylor
Global Head of Social
GroupM
Sreeharsha Ukkadam
Senior Director, Product - Advanced TV
MediaMath
Anthony P Martinez
Global Marketing & Media Leader
The Coca Cola Company
Prerna Talreja
Group Director
Crossmedia
Dave Byrne
Director of Strategic
Trade Relations
TikTok
David Murnick
EVP Digital Media Operations & Technology Partnerships, Head of Brand Safety
Dentsu Aegis Network
Reema Elghossain
VP, 4A's Foundation /MAIP/Talent Equity & Inclusion
4A's
Warren Lapa
Former Head of Digital at Time Warner Cable (Now Spectrum)
WARO LLC
Harvey Goldhersz
EVP, Data & Innovation Marketing Center of Excellence
IRI
Nicole Cosby
Chief Data & Compliance Officer
Fyllo
Yale Cohen
EVP, Global Activation Standards
Publicis Media Exchange (PMX)
Mike Zaneis
CEO & Co-Founder
Trustworthy Accountability Group & Brand Safety Institute
Joe Kowan
Executive Vice President, Digital Solutions, Precision and Technology
Spark Foundry
Nidhi Sood
Director, Client Results
Dentsu Programmatic
Rob Rasko
CEO
The 614 Group
PAST AGENDA
9:45 AM - 10:00 AM
Opening Remarks: Thoughts on An Ordinary Day in Extraordinary Times
Speaker
- Rob Rasko, CEO, The 614 Group
10:00 AM - 10:30 AM
Fireside Chat with Mastercard : A Marketer's Look at 2020: Lessons from the Pandemic in Media and Marketing
Presented by
The 614 Group
Moderator
- Rob Rasko, CEO, The 614 Group
Speaker
- Ben Jankowski, Global Head, Global Media, Mastercard
10:30 AM - 11:00 AM
Diversity Is Brand Safety: The Critical Importance of Reflecting the Consumer in the Workplace
Presented by
The 614 Group
Diversity Is Brand Safety is a new Brand Safety Summit initiative which, starting now and moving into the future, will highlight those companies and leaders making their workspaces more diverse. Our first installment features Reema Elghossain, VP, Talent Equity & Inclusion. She will share insights on the 4A’s Foundation that has built initiatives to support the advertising industry with their diversity, equity, and inclusion efforts, achieving this through programs aimed at discovering and cultivating talent through scholarships & awards, educations programs, the Multicultural Advertising Intern Program (MAIP) fellowship and Alumni communities, and its new program, VANGUARD.
Moderator
- Rob Rasko, CEO, The 614 Group
Speaker
- Reema Elghossain, VP, 4A's Foundation/MAIP/Talent Equity & Inclusion
11:00 AM - 11:30 AM
Pulling the Covers Back: TikTok Expands Its Commitment to Brand Safety
Presented by
TikTok
TikTok has been in the news lately and yet many buyers still don’t have a clear idea of how to leverage the platform properly. Here, Dave Byrne, a leader from TikTok, and David Murnick from Dentsu discuss what is expected from a leading platform and specifically from a company like TikTok.
Moderator
- Rob Rasko, CEO, The 614 Group
Speakers
- Dave Byrne, Director of Strategic Trade Relations, TikTok
- David Murnick, EVP Digital Media Operations & Technology Partnerships, Head of Brand Safety, Dentsu Aegis Network
11:30 AM - 12:00 PM
Spotlight on CTV: Current Best Practices for Brand Safety, Data Protection & Privacy at the Point of Execution
Presented by
Comscore
As the U.S. media industry faces an unprecedented global pandemic, the threat of misinformation and brand safety are at the forefront of concern for brands and advertisers. Now more than ever, data protection is critical in navigating the current media landscape. With the launch of several recent CTV-focused solutions across the industry, powerful new brand safety options will better enable brands to avoid appearing alongside unwanted content, while allowing advertisers to confidently place ads. In this panel, thought leaders from throughout the industry will discuss the challenges and opportunities of the current media landscape; explore best practices for protecting your CTV and OTT campaigns, without sacrificing reach and ROI; and ask the question: as we move out of 2020, how will the events of the last year impact the future of data protection for advertisers?
Moderator
- Warren Lapa, Former Head of Digital at Time Warner Cable (Now Spectrum), WARO LLC
Speakers
- Rachel Gantz, GM, Activation Solutions, Comscore
- Sean Muzzy, President, North America, Matterkind
- Sreeharsha Ukkadam, Senior Director Product Management - Advanced TV, MediaMath
12:00 PM - 12:45 PM
Lunch Break
1:00 PM - 1:30 PM
Making Brand Suitability Human: Zefr’s Unique Data Approach to Video Context
Presented by
Zefr
As investment increases on video platforms, brands are demanding technology stacks to better understand and measure contextual adjacency. But context on video platforms is inherently different from legacy open web and display techniques, requiring a different architecture built from the ground up. Tied to their brand new announcement as a YouTube Brand Safety and Suitability Reporting Partner, Zefr’s Chief Data Scientist will go under the hood to explain the harmony of human cognition and machine learning required to achieve precision for context in video, in an effort to standardize suitability for today’s challenges.
Speaker
- Jon Morra, Chief Data Scientist, Zefr
1:30 PM - 2:00 PM
The Contextual Revolution: Holistic Planning Strategies for Better Outcomes
Presented by
Media.Net
In a world where companies are planning for a cookieless future, one must consider contextual targeting. With a long heritage of successful and effective audience planning and buying using content and context even before audience targeting, how can the revolution in contextual technology make way for better ID management and relevant ads in brand safe environments? What’s new? What’s old? And how to make it all resonate for pre campaign planning, optimization and post campaign analytics?
Moderator
- Sherrill Mane, Executive Advisor, The 614 Group
Speakers
- Jonathan Barracca, VP, Strategic Partnerships, Media.net
- Nidhi Sood, Director, Client Results, Dentsu Programmatic
- Nicole Cosby, Chief Data & Compliance Officer, Fyllo
2:00 PM - 2:30PM
Privacy vs. Performance: Advertisers Don’t Need to Compromise
Presented by
DoubleVerify
Consumer privacy regulation is here to stay - and rightly so. The value exchange upon which the Internet is built is dependent on consumers and brands equally benefiting from free, ad-supported content. While many advertisers have come to rely on audience targeting, the era of privacy is ushering in new opportunities in how we target consumers and read intent-based signals. In this session, we’ll discuss ways to reach audiences who will be receptive to a brand’s product and messaging, without the use of third-party data. We’ll also touch on what metrics matter, and what the future of targeting and measurement looks like in a cookieless world.
Speakers
- Jack Smith, CPO, DoubleVerify
- Joe Kowan, Executive Vice President, Digital Solutions, Precision and Technology
2:30 PM - 3:00 PM
Technology Equals Value in the Supply Chain, Not a "Tax." Experts Weigh In
Presented by
Engine Group
Separating the tech tax from tech value, and in turn finding the right supply path to inventory, may differ on every single piece of media that is bought and sold, creating a truly complex problem but also offering a way to find the least amount of fees. What can we see and where are we still blind?
Moderator
- Prerna Talreja, Group Director, Crossmedia
Speakers
- Ryan Eusanio, Director, Programmatic Marketing Operations, Omnicom Media Group
- Mark Fogelberg, Head of Agency Partnerships and Programmatic, ENGINE
- Harvey Goldhersz, EVP, Data & Innovation Marketing Center of Excellence, IRI
3:00 PM - 3:15 PM
BREAK
3:15 PM - 3:45 PM
Ethical Advertising, Brand Safety, and Brand Suitability: How 2020 Changed Everything from Platform Decisions to Creative Content
Presented by Channel Factory
An election year, a global pandemic, civil unrest, race relations. 2020 has been full of news and massive societal changes, requiring pivots in creative, strategy, and platform decisions for advertisers. How do brands ensure they are surrounding the right type of content, while not overblocking key themes? How do they make investment decisions that advance the right causes, while avoiding unsuitable and unsafe content? Join Channel Factory on the day before the US election to discuss the decisions that brands have to make on monetization, and how to have an ethical advertising approach.
Moderator
- Lauren Douglass, SVP Global Marketing, Channel Factory
Speakers
- Joe Barone, Managing Partner, Brand Safety Americas, GroupM
- Anthony P Martinez, Global Marketing & Media Leader, The Coca-Cola Company
- Matthew Harrington, Global President & CEO, Edelman
3:45 PM - 4:00 PM
Research Snapshot: Annual Reveal of the TAG Certified Channel & A Conversation on How TAG Success Is Helping the Brand Safety Institute
Presented by Trustworthy Accountability Group
2020 has been an interesting year, how has the fight against IVT fared during this crazy year. Is there an expansion of the TAG Certified Channel, was is the updated benchmark and how is the success of TAG's certified against fraud program support the role of the BSO in the marketplace. Hear from the CEO/COO of TAG and its new EIR Louis Jones.
Moderator
- Mike Zaneis, CEO, Trustworthy Accountability Group, Co-Founder, Brand Safety Institute
Speaker
- Louis Jones, Media & Marketing Consultant
4:00 PM - 4:30PM
Combating Fake News and Misinformation on the Day Before This Historic Election
Presented by SNAP
The elections aren't about a single day anymore, but about what you are doing the days before. How are you getting your news, when, and where, and how will you know what is really happening? Here, we break down the headlines and how brands are thinking about news adjacencies. Snapchat is deliberately built differently than traditional social media—in ways that make it much safer for their community—and they have taken a stand to prevent hate speech and disinformation from spreading on the platform. In an unprecedented year with a global pandemic, a social movement and an election, a spotlight has been placed on the harmful impact of fake news and misinformation. In this panel moderated by Snap, hear four different perspectives - platform, agency, brand and content creator - on the importance of brand-safe content, and where they are showing up the day before the election.
Moderator
- David Roter, VP Agency & Brand Partnerships, Snap Inc.
Speakers
- Chloe Wixsom, Group Product Marketing Manager, Snap Inc.
- Peter Hamby, Head of News, Snap Inc.
- Kiely Taylor, Global Head of Social, GroupM
- Yale Cohen, EVP, Global Activation Standards, Publicis Media Exchange (PMX)
4:30 PM - 5:00PM
Inside Out-of-Home Advertising: Keeping Brands Safe and Relevant
Presented by OAAA
OAAA President and CEO Anna Bager hosts Lamar Advertising CEO Sean Reilly for an insightful conversation about the ways brands are using OOH to pivot messaging and ensure brand safety during the pandemic. They’ll also discuss the creative, digital, and programmatic innovation that’s made OOH one of the fastest growing forms of media for the past decade, and the exciting future for OOH.
Moderator
- Anna Bager, President & CEO, OAAA
Speaker
- Sean Reilly, President & CEO, Lamar
Partners
Title Partner
Official Social Media Partner
Gold Partners
Silver Partners
Exclusive Agency Partner
Agency Partners
Marketing Partner
Past Attendees
