The Brand Safety Summit
New York City
A full day of informative conversations
and collaborative workshops.
2019
NOV
14
7
Main Stage Sessions
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3
Workshop Sessions
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1
Keynote
7
Main Stage Sessions
3
Workshop Sessions
1
Keynote
About the Summit
Collaboration and Best Practices
Following a year of media mega-deals, 2019 has been the year of integration and synergy. Will the consolidation and M&A activity drive business opportunities? How will pending legislation and oversight drive business outcomes and consumer sentiment for our market? The ever-evolving nature of online advertising drives the need for cross-industry discussions in practical and educational formats like the Summit.
The Brand Safety Summit, entering into its 6th year brings together over 250 media executives for a full day of informative conversations and collaborative workshops. The event creates a place for leaders to exchange ideas and best practices about how to leverage new offerings.
Summit attendees will hear from industry leaders and participate in meaningful conversations. We’ll cover everything from brand safety best practices to data protection and measuring ad effectiveness. Join us for the exclusive opportunity to connect with peers from the world’s top publishing, marketing and agency organizations.
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Why Attend?
Initial Speaker Lineup
Brian King
Global Officer - Digital, Distribution, Revenue Strategy & Global Sales
Marriott
David Murnick
EVP Digital Media Operations & Technology Partnerships
Dentsu Aegis Network
Ticket Prices
Agenda
REGISTRATION
Welcome Remarks
Presented By
Rob Rasko
CEO and Founder
The 614 Group
Fireside Chat
A Conversation on Why Brand Safety Matters
Digital advertising creates limitless opportunities to build–or break– a brand’s reputation. Marketers must continually consider weighing how their investments in online advertising can minimize the risks posed by unsuitable content and fraudulent impressions. Our 2019 program will kick off with a candid conversation between a prominent brand expert who has led the charge for safe digital environments and The 614 Group’s Rob Rasko, a brand safety expert.
MODERATOR
Rob Rasko
CEO and Founder
The 614 Group
SPEAKERS
Major marketing thought leader announcement coming soon!
PANEL
Programmatic and The Future of Brand Safety Automation
This session brings together executives from a brand, a publisher, and an agency to explore what the future holds for protecting media investments in an automated environment. While the ease and reach of programmatic buying have its benefits, the peril of appearing in unsafe environments remains.
What steps do marketers need to take to protect their brands against the potential pitfalls of programmatic advertising?
SPEAKERS
Joshua Palau
VP, Media Strategy, Platforms and Creative
Bayer US
Julian Zilberbrand
EVP, Audience Science
Viacom
Vincent Paolozzi
Chief Investment Officer
Kinesso
KEYNOTE
Brand Safety & Trust in the Industry
Coming soon: Check back for partner announcement!
PANEL
The Current State of Brand Safety Technology
Artificial intelligence and machine learning continue to play a pivotal role in the fight against ad fraud. This session will explore the current state of brand safety technology capabilities. Our panel of experts will share how custom solutions partnered with cutting-edge technologies are being leveraged to combat ad fraud.
Sponsored By: GroupM
MODERATOR
Joe Barone
Managing Partner Brand Safety Americas
GroupM
CASE STUDY
Consolidation & The Case for Supply Chain Innovation
Hear how industry leaders are driving consolidation and supply chain innovation, and how they remain competitive in the new environment and what this means for the future of digital media as advertisers and agencies winnow down their partners and optimize their supply path, while publishers and technology provides attempt to remain ahead of the changing ecosystem.
PubMatic believes this opens a new door to innovation between advertisers, agencies and SSPs.
Sponsored By: PubMatic
Networking Break
PANEL
Navigating Data Protection and CCPA
Coming soon: Check back for partner announcement!
Networking Lunch
PANEL
Contextual Alignment in the Age of Political Polarization, Sensationalism & User-Generated Content
Brands are looking for quality video content with scale that both performs and aligns with their unique identity. Remarkable scale and engagement is available online, but increasing news polarization, sensationalist click-baiting and unbridled UGC creation also gives pause to advertisers rightfully concerned about the “content company” they keep.
Sponsored By: Channel Factory
MODERATOR
Jed Hartman
Chief Commercial & Strategy Officer
Channel Factory
SPEAKERS
Yvonne Abt
VP, Media
Sony Pictures Entertainment
Coming soon: major publisher announcement!
PANEL
Session To Be Announced
SPEAKERS
Nicole Cosby
Chief Digital Officer
Fyllo
Workshop
Operationalizing Data Protection and CCPA
There has been plenty of commentary about how data protection regulations will impact our industry, but there has been far less information available about how practitioners can actually meet the obligations that these regulations demand.
This workshop will look at practical steps brands, agencies, and publishers should take to be in compliance with data regulations such as CCPA.
Facilitators
Yale Cohen
EVP, Global Activation Standards
Publicis Media Exchange
Chandon Jones
SVP Partner, Ad Operations
IPG Mediabrands
Workshop
The Future of TV Measurement - Is Ad Fraud Moving to OTT?
Facilitators
David Murnick
EVP, Digital Media Operations & Technology Partnerships
Dentsu Aegis Network
Vinny Rinaldi
Head of Addressable Media & Technology
The Hershey Company
WORKSHOP
Brand Suitability and Brand Safety - What's The Difference?
Facilitator
Jeff Giacchetti
US Digital Marketing
Henkel Corporation
Networking Break
Case Study
Special Research Presentation: Update on Major Work from TAG
Sponsored By: TAG
MODERATOR
Mike Zaneis
President and CEO
TAG
SPEAKERS
Rachel Nyswander Thomas
Chief Operating Officer
TAG
Keynote
Protecting Brands While Supporting Publishers
How to combine brand safety with Premium scale and reach in today’s dynamic news environment?
The Internet has evolved as the most important communications channel for consumers globally with news publications playing a vital role in democracies around the world. But the evolution has spawned concerns that challenge the long-term viability of the platform as a free source of information and as a marketing asset. From fake news to keyword targeting, this session will discuss the challenges publishers face monetizing content today and the brand safety solutions that can save the ecosystem for all.
Sponsored By: DoubleVerify
Keynote
Consumer Experience and Expectations around Brand Safety
Thanks to the flood of real-time data, marketers have unprecedented insights into the actions, behaviors, and interests of the people they want to engage with. With so many touchpoints that make up today’s consumer experience, what are the expectations that consumers and clients have around brand safety? This session will explore how Marriott understands and exceeds consumer experiences at every step of their customer journey.
Coming soon: major publisher announcement!
Cocktail Reception
Closing remarks
Presented By
Rob Rasko
CEO and Founder
The 614 Group
Partners
Silver Partners
Bronze Partner
Exclusive Agency Partner
Agency Partners
Marketing Partners
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