The Brand Safety Summit

New York City

Big ideas and best practices in one day on brand safety.

2019

NOV

14

About the Summit

Big Ideas And Best Practices In One Day On Brand Safety

The Brand Safety Summit this year has been supercharged by our unique partnership with all five agency holding groups, the participation of senior marketers, the insights from technology leaders, and the perspective of the biggest publishing platforms in the industry. The event, in its sixth year now, has grown to be the place for digital leaders to exchange new ideas and share their best practices on the pressing topic of brand safety. More than 250 media executives will join us--buyers, technologists, sellers--for a full day of informative, engaging conversations.

You need to be there to hear leading thought leadership and operational applications on news and brand safety, social and brand safety, technology and brand safety, video and brand safety, and CCPA, OTT, and consumer experience and brand safety. In other words, everything you need to know to launch 2020 armed for success.

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Why Attend?

Speaker Lineup

Yvonne Abt

Vice President, Media

Sony Pictures Entertainment

Amin Bandeali

COO

Pixalate, Inc.

Joe Barone

Managing Partner Brand Safety Americas

GroupM

William Bock

SVP, Media & Data

4A's

Yale-Cohen

Yale Cohen

EVP, Global Activation Standards

Publicis Media Exchange

Nicole Cosby

Chief Data & Compliance Officer

Fyllo

David Doty

President

DD Digital Perspectives

Eric Espinoza

Sr. Director, Business Operations

CNN

Erik Geisler

Director of North American Agency Partnerships

Facebook

Paul Gelb

Head of Programmatic & Social

Bayer U.S. LLC

Marc Goldberg

CEO

Stages Collective

Matthew Haies

Independent Consultant

Jed-Hartman

Jed Hartman

Chief Commercial Officer

Channel Factory

Chandon Jones

SVP,
US Ad Operations

Kinesso

Reshma Karnik

Global Vice President, Amnet Audience Center

Amnet

Brian-King

Brian King

Global Officer - Digital, Distribution, Revenue Strategy & Global Sales

Marriott

Jordan Linville

Regional VP, Advertiser Solutions

PubMatic

Sherrill Mane

Executive Advisor/SME

The 614 Group

Jon Mansell

VP, Programmatic Solutions & Partnerships

Warner Media

Saqib Mausoof

Executive Advisor

The 614 Group

David Murnick

EVP Digital Media Operations & Technology Partnerships

Dentsu Aegis Network

Allison Murphy

SVP, Ad Innovation

The New York Times

Vin-Paolozzi-(2

Vincent Paolozzi

Chief Investment Officer

Kinesso

Lou Paskalis

SVP, Customer Engagement and Media Investment

Bank of America Merrill Lynch

Chris Paul

Executive Director of Digital Marketing & Activation

Verizon

Sarah Polli

Director, MarTech Solutions

Hearts & Science

Rob_2

Rob Rasko

CEO & Founder

The 614 Group

Vinny Rinaldi

Head of Addressable Media & Technology

The Hershey Company

Savannah Sellers

Co-Host, Snapchat original series
“Stay Tuned”

NBC News, Correspondent, NBC News and MSNBC

Sarah Sluis

Senior Editor

AdExchanger

Maggie Suniewick

President

NBCU Digital Enterprises

Noah Syken

Vice President, Sports and Entertainment Partnerships

IBM

rachel-nyswander-thomas.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Kelly Walsh

Programmatic Operations Manager, CSB

Dell Technologies

Eric Warburton

VP, Ad Operations

Horizon Media

Will Warren

EVP, Investment

VM1 (Publicis)

Brett Wein

Head of US Verticals

Snap

Anna Zapesochini

VP of Product Management

DoubleVerify

Julian Zilberbrand

EVP, Advanced Media

Viacom Media Networks

Ticket Prices

$999

BRAND SAFETY SUMMIT
TICKET


TICKET BUNDLES AVAILABLE UPON REQUEST

Agenda

REGISTRATION    8:30 AM - 9:00 am
WELCOME REMARKS    9:00 am - 9:05 am

Welcome Remarks

Presented By

Rob_2

Rob Rasko

CEO and Founder

The 614 Group

Fireside Chat    9:05 am - 9:20 am

A Conversation on Why Brand Safety Matters

Digital advertising creates limitless opportunities to build–or break– a brand’s reputation. Marketers must continually consider weigh how their investments in online advertising can minimize the risks posed by unsuitable content and fraudulent impressions. Our 2019 program will kickoff with a candid conversation between Bank of America’s Lou Paskalis, a prominent brand expert who has led the charge for safe digital environments, and The 614 Group’s Rob Rasko, a brand safety expert.

MODERATOR

Rob_2

Rob Rasko

CEO and Founder

The 614 Group

SPEAKERS

Lou Paskalis

SVP, Customer Engagement and Media Investment

Bank of America Merrill Lynch

PANEL    9:25 AM - 9:50 AM

Brand Safety: It Takes a Village

More than ever, platforms are responsible for nurturing user trust. As a destination for real friends that attracts 90% of all 13-24-year-olds in the United States, Snapchat’s hand-curated, closed ecosystem is foundational to building and preserving that trust. The ability to maintain a brand-safe ecosystem requires close collaboration with the partners who create and publish on the platform. Snapchat’s Brett Wein (Head of US Verticals) is joined by Maggie Suniewick, President of NBCU Digital Enterprises and Savannah Sellers, correspondent and co-host of Snapchat’s original series Stay Tuned from NBC News, to discuss the pivotal role that creators and publishers play in ensuring safe experiences for users and brands alike.

Presented by: Snap

MODERATOR

Brett Wein

Head of US Verticals

Snap

SPEAKERS

Maggie Suniewick

President

NBCU Digital Enterprises

Savannah Sellers

Co-Host, Snapchat original series “Stay Tuned”

NBC News, Correspondent,
NBC News and MSNBC

PANEL    10:00 AM - 10:30 AM

Programmatic and The Future of Brand Safety Automation

This session brings together executives from a brand, a publisher, an agency, and an exchange to explore what the future holds for protecting media investments in an automated environment. While the ease and reach of programmatic buying have its benefits, the peril of appearing in unsafe environments remains.
What steps do marketers need to take to protect their brands against the potential pitfalls of programmatic advertising?

Sponsored By: EMX

MODERATOR

Saqib Mausoof

Executive Advisor

The 614 Group

SPEAKERS

Paul Gelb

Head of Programmatic & Social

Bayer U.S. LLC

Julian Zilberbrand

EVP, Audience Science

Viacom

Vincent Paolozzi

Chief Investment Officer

Kinesso

Mike Zacharski

CEO

EMX

KEYNOTE    10:35 AM - 11:05 AM

Safety for People, Platforms & Brands

Brand trust is a global issue that continues to impact the industry. This is not a siloed problem that one brand can correct and quickly solve, in fact this calls for the entire industry to band together in order to ensure changes are identified, agreed upon, adopted, and maintained. Facebook’s Erik Geisler will speak to the company’s recent initiatives around brand safety and trust across all its platforms and talk through Facebook’s specific implementation of safety on its own platform and what that means for agencies.

Presented By: Facebook

MODERATOR

Erik Geisler

Director of North American Agency Partnerships

Facebook

Networking Break    11:10 AM - 11:25 AM    Sponsored By: Zefr
Panel    11:30 AM - 12:00 PM

The Current State of Brand Safety Technology

Artificial intelligence and machine learning continue to play a pivotal role in the fight against ad fraud. This session will explore the current state of brand safety technology capabilities. Our panel of experts will share how custom solutions partnered with cutting-edge technologies are being leveraged to combat ad fraud.

Sponsored By: Pixalate

MODERATOR

Joe Barone

Managing Partner Brand Safety Americas

GroupM

SPEAKERS

Noah Syken

Vice President, Sports and Entertainment Partnerships

IBM

Amin Bandeali

COO

Pixalate, Inc.

Case Study    12:05 PM - 12:25 PM

CONSOLIDATION & THE CASE FOR SUPPLY CHAIN INNOVATION​

Hear how industry leaders are driving consolidation and supply chain innovation, and how they remain competitive in the new environment and what this means for the future of digital media as advertisers and agencies winnow down their partners and optimize their supply path, while publishers and technology provides attempt to remain ahead of the changing ecosystem.

PubMatic believes this opens a new door to innovation between advertisers, agencies and SSPs.

Sponsored By: PubMatic

MODERATOR

Jordan Linville

Regional VP, Advertiser Solutions

PubMatic

SPEAKERS

Kelly Walsh

Programmatic Operations Manager, CSB

Dell Technologies

Reshma Karnik

Global Vice President, Amnet Audience Center

Amnet

Panel    12:30 PM - 1:00 PM

Navigating Data Protection and CCPA

Consumer data protection has quickly become one of the most pressing issues for marketers, agencies, data companies, publishers, pretty much anyone in the digital advertising industry. The deadline for compliance with the California Consumer Privacy Act (CCPA) is fast approaching, January 2020. The CCPA is called by some the US version of the European Union’s GDPR, which itself went into effect in May 2018.

This panel will feature an informative discussion on both current and pending legislation and the practical ways in which organizations can prepare for compliance with CCPA.

MODERATOR

Matthew Haies

Independent Consultant

SPEAKERS

Sarah Polli

Director, MarTech Solutions

Hearts & Science

Saqib Mausoof

Executive Advisor

The 614 Group

Networking Lunch    1:00 PM - 2:15 PM    Sponsored By: MainAd
Panel    2:15 PM - 2:35 PM

The Future of TV Measurement - Is Ad Fraud Moving to OTT?

The nature of fraud is changing. Fraud and especially fraudsters never stop trying to find ways to get into the ecosystem and disrupt everyone’s business. As more and more consumers turn to OTT as their preferred platform for entertainment, and as brands follow them there with advertising, is fraud becoming more of a problem on OTT? Is that because there’s a lack of agreed-upon metrics and measurement tools? Three leaders in the field discuss the state of OTT and fraud, and if there are problems, what can be done about them. Not only does the future of measurement on OTT depend on our common commitment to finding solutions, but so does the actual future of OTT itself.

MODERATOR

Sherrill Mane

Executive Advisor/SME

The 614 Group

SPEAKERS

David Murnick

EVP, Digital Media Operations & Technology Partnerships

Dentsu Aegis Network

Vinny Rinaldi

Head of Addressable Media & Technology

The Hershey Company

Jon Mansell

VP, Programmatic Solutions & Partnerships

Warner Media

Case Study    2:40 PM - 3:05 PM

Safety and Signals in the Biggest Pools of Digital Video

When it comes to advertising in video, how can a brand determine which content to advertise near, which content to avoid, and how to consider what content is suitable? In the largest pools of video, what are the unique challenges that advertisers face, and what role does user-generated content play into that thinking?

Sponsored By: Channel Factory

MODERATOR

Marc Goldberg

CEO

Stages Collective

SPEAKERS

Jed-Hartman

Jed Hartman

Chief Commercial & Strategy Officer

Channel Factory

Yvonne Abt

VP, Media

Sony Pictures Entertainment

Fireside Chat    3:10 PM - 3:35 PM

Brand Safety as a Value; Building a Brand-Safe Operating Model

Verizon stands for trust and innovation. As one of the largest advertisers in the US, Verizon takes brand safety seriously and has instituted firm policy across partnerships to safeguard its important relationship with consumers. Verizon is also a digital publisher who embraces a brand safe ethos across the ads it sells to other advertisers. Very few organizations have to balance this two-front initiative at the scale Verizon does.

SPEAKERS

Will Warren

EVP, Investment

VM1 (Publicis)

Chris Paul

Executive Director of Digital Marketing & Activation

Verizon

Panel    3:40 PM - 4:05 PM

Brand Suitability and Brand Safety - What's The Difference?

For one brand, like a liquor advertiser, what is brand safe isn’t the same as what is brand safe for a children’s toy advertiser. In the last year, the industry conversation has moved from strict ideas around brand safety to ones about what is suitable for certain brands. Too tight a focus on brand safety in and of itself can limit reach for brands that have to touch a large audience. In this spirited conversation, you’ll hear about how some brands need to have clear and limited guardrails, and how some other brands can take a broader perspective. Brand marketers now have to understand platforms and technologies that claim they ensure content suitability–but offer differ solutions, such as using keywords only and not URL-level verifications, or some that say they block at the category level against “extreme” content. Brand marketers need to understand what is safe, what is suitable, and how technologies can help or hinder their success.

MODERATOR

Sarah Sluis

Senior Editor

AdExchanger

SPEAKERS

Chandon Jones

SVP Partner, Ad Operations

Kinesso

Nicole Cosby

Chief Data & Compliance Officer

Fyllo

Networking Break    4:05 PM - 4:15 PM    Sponsored By: Zefr
Case Study    4:20 PM - 4:40 PM

Going Beyond the TAG Certified Against Fraud Benchmark

Everyone knows that buying through TAG Certified Channels reduces a brand’s exposure to fraud precipitously. But that doesn’t mean that the fight against fraud is getting any easier. Join TAG’s COO, Rachel Nyswander Thomas, to learn how TAG is going ‘beyond the benchmark’ to power smarter partnerships across the digital ad industry – and changing the calculus for criminals lurking in the online advertising ecosystem.

Presented by: The Trustworthy Accountability Group (TAG)

MODERATOR

Rob_2

Rob Rasko

CEO & Founder

The 614 Group

SPEAKERS

rachel-nyswander-thomas.

Rachel Nyswander Thomas

Chief Operating Officer

TAG

Keynote    4:40 PM - 5:00 PM

Protecting Brands While Supporting Publishers: Best Practices and Brand Safety Solutions

In this session, learn how publishers and advertisers, in a time of fake news and keyword targeting, are putting brand safety solutions into play that benefit the entire ecosystem. DV and partners will address how news publications, which play a vital role in democracies around the world, can continue to thrive as a free source of information and as unparalleled assets for marketers.

Sponsored By: DoubleVerify

MODERATOR

Anna Zapesochini

VP of Product Management

DoubleVerify

SPEAKERS

Allison Murphy

SVP, Ad Innovation

The New York Times

Eric Warburton

VP, Ad Operations

Horizon Media

Keynote / Fireside    5:00 PM - 5:15 PM

Making News Safe for Advertisers: A Brand Safety Discussion

During this panel discussion, the 4A’s will lead a review of challenges associated with brand safety and preview the results of their ongoing analysis, undertaken with the support of publishers and verification providers. This engaging discussion will leave the audience better prepared to manage the challenges and promise of a brand-safe environment, and set the stage for future conversations.

Sponsored By: 4A's

MODERATOR

William Bock

SVP, Media & Data

4A's

SPEAKERS

Yale Cohen

EVP, Global Activation Standards

Publicis Media Exchange

David Murnick

EVP Digital Media Operations & Technology Partnerships

Dentsu Aegis Network

Eric Warburton

VP, Ad Operations

Horizon Media

Eric Espinoza

Sr. Director, Business Operations

CNN

Keynote    5:20 PM - 5:55 PM

Consumer Experience and Expectations Around Brand Safety

Thanks to the flood of real-time data, marketers have unprecedented insights into the actions, behaviors, and interests of the people they want to engage with. With so many touch points that make up todays’ consumer experience, what are the expectations that consumers and clients have around brand safety? This session will explore how Marriott understands and exceeds consumer experiences at every step of their customer journey.

MODERATOR

David Doty

President

DD Digital Perspectives

SPEAKERS

Brian King

Global Officer - Digital, Distribution, Revenue Strategy & Global Sales

Marriott

Closing Remarks    5:55 PM - 6:00 PM

Closing remarks

Presented By

Rob_2

Rob Rasko

CEO and Founder

The 614 Group

Cocktail Reception    6:00 PM - 7:00 PM

Digital Program Guide

Partners

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Bronze Partners

Exclusive Agency Partner

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Attendees List

Location

The Maxwell New York City
Lexington and East 49th Street

About the 614 Group

The 614 Group is a results-driven digital advertising infrastructure consultancy, providing strategic and tactical services
to our clients.

Through our core consulting services, original content, live events, and research we empower the industry-at-large with
cutting-edge education and resources. Our philosophy is based on building long-term relationships with our clients.
We have solved some of the toughest challenges in digital media and continue to develop solutions that address the needs of the constantly changing marketplace.

We build strategies. We solve problems. We foster communities.

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Our Address

The 614 Group

34 Woodland Road,
Roseland, NJ 07068

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